Privacy Policy

1. Information We Collect

We collect various types of information to provide and improve our services. This includes:

• Personal Identifiable Information (PII): Name, email address, shipping address, billing address, phone number when you make a purchase, create an account, or subscribe to our newsletter.
• Payment Information: We do not directly store credit card details. All payment transactions are processed securely through third-party payment gateways (e.g., Stripe, PayPal), which are fully compliant with PCI DSS standards.
• Usage Data: Information about how you access and use our website, such as your IP address, browser type, operating system, referral sources, pages viewed, and the dates/times of your visits.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity on our service and hold certain information.

2. How We Use Your Information

We use the collected data for various purposes:

• To provide and maintain our Service, including processing your orders and managing your account.
• To notify you about changes to our Service, products, or promotions.
• To allow you to participate in interactive features of our Service when you choose to do so.
• To provide customer support and respond to your inquiries.
• To monitor the usage of our Service and improve its functionality and user experience.
• To detect, prevent, and address technical issues or fraudulent activities.
• To comply with legal obligations and enforce our terms and conditions.

3. Data Protection and Security

The security of your data is of utmost importance to us. We implement a variety of security measures to maintain the safety of your personal information. These include:

• Encryption: Data transmitted to and from our website is protected using SSL/TLS encryption.
• Access Control: Access to your personal data is restricted to employees who need the information to perform a specific job (e.g., billing or customer service).
• Regular Audits: Our systems are regularly scanned for security vulnerabilities.
• Data Minimization: We only collect data that is necessary for the stated purposes.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect Your Personal Data, we cannot guarantee its absolute security.

4. Sharing Your Personal Data

We may share your personal data with third parties in certain situations:

• Service Providers: We may employ third-party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used (e.g., shipping companies, email marketing services).
• Business Transfers: If Trail Running Accessories Store is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred.
• Legal Requirements: We may disclose your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of Trail Running Accessories Store, prevent or investigate possible wrongdoing in connection with the Service, protect the personal safety of users of the Service or the public, or protect against legal liability.

We do not sell your personal data to third parties.

5. Your Data Protection Rights (GDPR & CCPA)

Depending on your location, you may have the following data protection rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us at info@DOMAIN_NAME_REPLACE.

6. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "effective date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Last updated: October 26, 2023